Frozen Food Packaging
Art is an Option was approached by Heathfield Foods to design a range of packaging for frozen pork ribs. These were intended for export to a range of European countries and for sale in the UK. Good design was essential; however project management also played a key part of delivering this product to market.
We worked with our client and their major customers to create a new “Real Ribs” which is used as an overarching brand. Within this brand each variation of the Frozen Food Packaging had to be tailored to the specific flavour and weight of each product. To help achieve the high impact we wanted Art is an Option commissioned and art directed one of Scotland’s leading food photographers and a food stylist. We also managed the translation from English into German, Spanish, French, Danish, Italian and Greek.
All print and the Frozen Food Packaging were organised by us to meet EU guidelines. The boxes were designed to be flat packed for transportation until they were packed with the frozen food.