Make Your Smile Count


Posted on May 24th, by admin in Case Studies. Comments Off on Make Your Smile Count

Following a competitive tender, Art is an Option were selected based on our proven track record combined

with the creativity of our tender proposal.

The Health Board brief highlighted that there are lots of “numbers” associated with good dental health for

example:

– Brush your teeth 2 times a day.

– Get Dental Checks-ups every 6 Months etc.

Art is an Option developed the concept of face painting appropriate looking people drawn from the target

groups for each message.

Our approach created a very strong visual but also proved an excellent way to engage with a wide

demographic.

Outputs ranged from engaging with the general public in shopping centres, schools etc. where campaign

images were projected on the walls of venues along with using pop-up displays.

A personal touch was added to the communication strategy by getting health promotion staff to hand out

leaflets and information cards and generally engaging face to face with the public at these events.

Check out the PDF Here





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