Browns Food Group wanted a folder that would present them as an extremely professional operation. Our brief was essentially; “When you are sitting in front of a key buyer from a leading supermarket chain you only get one chance to create a great first impression….” To achieve high impact Art is an Option recreated a rich portfolio style cover with foil blocking featuring the Browns Food Group logo which we had designed several years before. The sumptuous cover was debossed to create a tactile feel which reinforces the sense of understated quality.
The folder is held together on the spine with 4 stainless steel fixings. The internally treaded fixings not only contribute to the feeling of quality but also allow the insert sheets to be updated easily. The insert sheets themselves use stunning graphics to present the company overview. To help … Read More »