Bridge Biotechnology is a division of one of our long standing clients the Bridge Group of Companies. Our client is keen build awareness of a highly innovative product which is quite distinct from their core business. Art is an Option has worked closely with them to devise a suitable strategy for presenting the new business and its products.
Firstly we developed an overall brand for Bridge Biotechnology. In parallel an over-arching website was developed which explains the technology and the potential markets. The second exercise was to take their initial product “esol” and develop its own unique brand and present it within the website. We have used case studies to help explain the technology, the ecol product and also highlight the technologies huge potential for future development of environmentally friendly and sustainable sanitising solutions.